Charlie design was founded in 1987 and has been operating continuously for over three decades, making it one of the longest-standing independent fashion brands in Croatia. The brand's design signature is based on monochromatism, minimalism with an avant-garde twist, and deconstructive elements, with an emphasis on the wearability of the finished pieces.

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The collections are created by Loredana Bahorić, a fashion design graduate from the Faculty of Textile Technology in Zagreb, who has been working with the brand since its inception.

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In addition to the women's line, the brand includes the men's collection Spirit by T.B., which has been developed by Tomislav Bahorić since 2009. This line is recognizable for its conceptual, minimalist approach, androgynous cuts, and the use of deconstructive details and raw edges.

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The collections have been presented at Cro a Porter, Mercedes-Benz Fashion Week Ljubljana, and Fashion.hr, and the brand was honored with the My Global Fashion Awards at MBFWLJ.

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Charlie design operates through boutiques in Zagreb and Šibenik, as well as concept stores across Croatia and abroad, expanding the brand's presence beyond the local market.